Local SEO Guide 2024: Enhance Your Local Search Rankings with These 5 Strategies

Local SEO Guide 2024: A surprising 46% of Google searches are local. More than half of “near me” searches lead to trips to real stores, with 26% of those visits ending in a purchase.

For this reason, if you own a physical store, local SEO is crucial.

Local SEO involves making your company more visible in search engine results for local queries, such as those provided by Google. Several local SEO strategies, such as backlinks, social profile pages, local content, and customer reviews, will be used to raise your local ranks.

This piece is perfect for you if you’re looking for a helpful local SEO checklist to increase your visibility. Now let’s go specific.

The Complete Local SEO Checklist for 2024

Local SEO Checklist

1. Claim your local business online

The first action you should take is to register your company in internet directories, such as;

  • Google Business Profile
  • Yelp
  • Facebook

You can create your business listing for free on all of the networks. Give all of your company’s information, such as:

  • Name of your business (use relevant keywords related to your products or services)
  • The physical address of your business
  • Phone number
  • Website URL
  • Email contact information, etc

The most important advantage of registering your local business online is that it will appear in local directories and search engine results pages (SERPs). It simply means that when consumers look for goods or services similar to yours in your area, more people will be able to locate your company.

This is an illustration of a local Google Business listing:

local-business-listing

As you can see, when someone searches for your company on Google, local business listings, including your store’s address, phone number, and other details, will appear.

Thus, to make it simple for customers to locate your physical store, get those listings on all key platforms. You can communicate directly with customers through your listing, which is an additional benefit of these listings.

Make sure to motivate clients to submit evaluations.

Potential customers are more likely to visit your business in person if it has received more positive evaluations. Therefore, provide discounts or other incentives to your customers so they will submit reviews.

Important: Make sure to utilize the same name, address, and phone number (NAP) on all of your listings, regardless of where you list your company online.

2. Find local SEO keywords

Researching keywords is crucial for SEO. Local keywords are extremely important for local SEO.

Researching and optimizing your keywords is essential, particularly if you want to increase the exposure of your local business.

The practice of locating location-specific local keywords is known as local SEO keyword research. By focusing on local keywords, you can rank for results pertaining to the same area.

In what way can one locate local SEO keywords? These are some tested advice for you.

Make a list of everything that your company sells in order to establish a seed keyword list. Create a list of seed keywords after that. Seed keywords are terms or phrases that you might utilize to begin your keyword study in order to identify even more superior terms.

If your company, for instance, deals in gold bars and coins, some potential seed keywords include:

  • gold coins
  • buy gold coins
  • sell gold coins
  • gold coin investment
  • gold coin prices
  • gold coin types
  • gold coin collections
  • gold coin dealers

In what way can one locate local SEO keywords? These are some tested advice for you.

You can utilize them as modifiers to come up with more keyword ideas when you’ve compiled a list of really relevant seed keywords for your neighborhood business.

Add Keyword Modifiers: At this point, you should add keyword modifiers that fit into the following categories to your seed keywords:

  • Location: Local, near me, online, worldwide
  • Price: cheap, discount, affordable, premium
  • Type: bullion, collectible, antique
  • Weight: 1 ounce, 1/2 ounce, 1/4 ounce, 10 grams, 5 grams
  • Purity: 24 karat, 22 karat, 18 karat, 14 karat
  • Certification: PCGS, NGC, ANA, PMG
  • Brand: American Gold Eagle, Canadian Gold Maple Leaf, South African Krugerrand, Australian Gold Kangaroo

Here is a list of actual local businesses that sell gold coins:

  • Location: local gold coin dealers near me
  • Price: cheap 1 ounce gold coins
  • Type: collectible gold coins for sale
  • Weight: 1/2-ounce gold coins on sale
  • Purity: 24 karat gold coins buy
  • Certification: PCGS-certified gold coins
  • Brand: American Gold Eagle 1 ounce gold coins

See that? By using such local SEO keywords, you can improve your local search engine ranking.

Keywords for local SEO questions: Lastly, you ought to compile a list of all the queries that people who are considering doing business with you might have (via search engines such as Google).

The following are some instances of question-based local SEO keywords:

  • Where can I buy gold coins near me?
  • What is the best gold coin dealer in [city]?
  • How much do gold coins cost in [state]?
  • Where can I sell my gold coins in [country]?

These query-based keywords can be used to produce content that responds to the most frequent queries of your target audience.

You can identify query keywords relating to your business by using sites such as AlsoAsked.com or Answer the Public.

Also Read: Master SEO with the Top 9 AI-Powered Tools Every Website Owner Needs

3. Local Link Building For SEO

As far as ranking in Google is concerned, link building is still important.

The process of constructing quality backlinks to your local company’s website in order to raise its authority and search engine results is known as “local link building.”

The reason link building matters is

  • Websites that have relevant and high-quality links receive more attention from Google. The more high-quality backlinks your website has, the higher it will rank.
  • It facilitates luring in targeted search engine traffic.
  • It raises the overall internet visibility of your brand.

You can save more time and money if you try to get hold of these top local SEO products.

How can you begin creating backlinks for your neighborhood company? Here are some tested strategies.

Make use of local review websites: These are excellent resources for developing backlinks to your neighborhood company. The finest aspect? Joining most of them is free. You can use the following list of well-known local review sites:

  • Yelp
  • Google Business Profile
  • Facebook
  • Nextdoor
  • Angie’s List
  • Trustpilot
  • Yellowbook
  • HomeAdvisor
  • Citysearch

Make sure to register for a free account on these review sites and give a thorough description of your company, together with the physical address, phone number, website, and other relevant details of your local business.

One of the most effective techniques to develop links for your local business is to eavesdrop on the backlink profiles of your competitors.

Make a list of every local business rival that already has a strong web presence. After that, locate their backlinks with ease by using a free tool like Ubersuggest.

This is how it appears:

After you’ve determined the kinds of websites that connect to your rivals, there are several ways you can take direct aim at them, including

  • Guest posting on those sites
  • Broken link building
  • Contacting those website owners for sponsored content (or purchase links)
  • Email outreach

Get listed in local directories: You can list your company for free in a ton of internet business directories. You may expand your audience and enhance your local SEO by listing in these directories. A couple of these directories are as follows:

  • Foursquare
  • Manta
  • Nextdoor
  • Chamber of Commerce
  • Angi
  • Thumbtack

You must register for an account in order to list your local business in these directories. You can go to their website, enter your email address, and establish a profile. Next, be sure to include all the pertinent details about your company, like your address, contact information, website, etc.

4. Make your website mobile-friendly.

Ninety percent of local smartphone searches result in a conversion. Isn’t that a big number?

It merely goes to demonstrate how crucial it is for nearby companies to have a mobile-friendly website.

Here are some pointers for 2024 mobile website optimization.

  • Make your website responsive. If your website is responsive, it will change its layout to fit the screen size of any device, be it a laptop, tablet, or smartphone. Many WordPress themes, such as Elegant Themes, Astra, GeneratePress, etc., can be used for responsive design.
  • Make sure your photos are always optimized. You may use a lot of photographs on your website as a local business, but keep in mind that huge images can cause your website to load slowly, and visitors are more likely to leave a slow-loading website. Verify that the size of your photos is appropriate for mobile devices. Use a CDN, enable lazy loading of images, etc.
  • Make use of legible, large typefaces. Small fonts might be challenging to read on a small screen, so choose a font size of at least 16 to 18 pixels.
  • Make your navigation simple. Refrain from overusing tiny buttons or drop-down menus, especially when it comes to mobile users. They may find it challenging to navigate your items or content as a result.
  • Finally, stay away from popups. Invading popups can negatively impact the user experience, so if you’re using them on your website to increase conversions, at the very least disable them for mobile visitors.

Additionally, pay more attention to how quickly your website loads pages, since if it takes too long, visitors will go elsewhere.

You can check how quickly your website loads using free tools like Google PageSpeed Insights. The finest aspect? It also recommends which components to add to speed up the loading of your page.

5. Get customer reviews for your local business

Finance Internet reports that 90% of brands discovered that local rankings were influenced by internet reviews.

Customer reviews are given top priority on all of the major company listing websites, such as Google Company, Facebook, Yelp, and others.

Customer reviews are crucial for local SEO since they tell Google that your company is reliable in a positive way.

One more huge explanation? People frequently check internet reviews before making a purchase from a nearby company to see what other consumers have to say.

It is more likely that customers will choose to purchase from you over your rivals if your company has a large number of good evaluations. Thus, if you want to increase your overall sales and organic traffic, pay attention to client reviews.

These are a few tried strategies for obtaining testimonials from clients for your nearby company.

Request reviews: Making a request is the best way to increase the number of reviews your company has. There are numerous methods for requesting client testimonials, such as:

  • Asking in person
  • Over the phone
  • Via email

When a customer comes into your physical store, make sure you assist them in making their purchase. Pay attention to their financial demands. Request a review from them after they’ve finished the purchase. When finished, remember to express gratitude to clients for their time and input.

Make it simple: Make it as simple as possible for your clients to submit evaluations. No one enjoys taking a minute to evaluate a company. It should take less than a minute and go smoothly.

Here are a few efficient methods for doing that:

  • In your website and social media pages, provide connections to the accounts you have in company listings.
  • Put QR codes on your receipts and marketing materials so that customers can scan them and submit reviews. Give customers who write good reviews a special discount.
  • Spread the word about your Google Business listing profile because it’s really straightforward and easy to leave a review or customer rating there.

Give discounts or freebies as incentives. Do you know why so many recently established businesses provide discounts or freebies? It’s because they’re looking for more client testimonials. Use your imagination and provide something unique for people who submit reviews.

Above all, answer every review—positive and negative—that you come across. That’s how you cultivate a local business following and community.

FAQs on small business SEO checklist

What is local SEO?

The technique of increasing a local business’s exposure and ranking in search results, particularly for queries that are pertinent to the business’s area, is known as local SEO (search engine optimization).

Why is local SEO important for businesses?

Due to its ability to increase website traffic and boost revenue, local SEO is crucial for businesses in the area. A local business has a better chance of increasing overall sales when it ranks higher on Google.

Do customer reviews help with local SEO?

Indeed, user reviews are taken into account by search engines like Google and company listing websites like Yelp, Google company, and others when ranking local business websites. You may increase your overall search engine rankings and draw in more business by getting positive evaluations.

What is the best way to improve page loading times for a local business website?

Make sure the sizes of your images are optimized. The loading speed of your website may be slowed down by large graphics. Ensure that your photos are scaled appropriately and compressed for mobile devices. Your image sizes can be automatically optimized by a number of plugins, such as TinyPNG.

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An aspiring MCA student formed an obsession with blogging, SEO, digital marketing, and helping beginners build amazing WordPress websites.

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