How to Use Topical Authority SEO in 2024 to Outrank Your Rivals

How to Use Topical Authority SEO in 2024 to Outrank Your Rivals | Ninety percent of clicks end up on the first page of Google search results; did you know that?

You must rank in the top 10 organic results if you want Google to send you free visitors.

Because they have topical authority, big brands and authority websites frequently appear on Google’s first page of results for the majority of inquiries.

Ten times as many websites with high topical authority as those with low topical authority are likely to appear on Google’s first page. It is predicated on several elements, such as

  • The amount and caliber of your content
  • The quantity and caliber of backlinks originating from other websites
  • The content of your website’s relevancy and more

What exactly is topical authority, and how is it developed? In this piece, let’s find out.

Topical Authority: What Is It? 7 Pointers to Become a Subject Matter Expert in Your Field

What is Topical Authority?

Topical authority is the authority you gain on a website by producing high-caliber content. It is merely a gauge of your website’s subject-matter competence.

Your topical authority will increase with the amount and caliber of information you produce on a given subject.

The following websites have a high level of topical authority:

  • Wikipedia is the best source of information on a wide range of interesting subjects.
  • WebMD is a reliable resource for information on medical and health-related subjects.
  • The New York Times is a well-regarded daily with multiple awards for excellence in journalism.

Because these websites are current and informative, they have more subject authority on most themes. They therefore possess a great deal of topical authority.

Additionally, the greatest illustration of a website with significant topical authority in areas like blogging and SEO is our blog, BloggersPassion. We essentially know what we’re talking about because we’ve been writing about these subjects for more than ten years.

This implies that our fresh posts on guest-posting websites will probably rank higher and take precedence over older content on sites that don’t frequently discuss digital marketing issues or have less substance.

Here’s an illustration of how our website ranks first for one of these topics:

Google views your website as a reliable source of information when you consistently post authoritative content on a specific topic, which eventually results in higher search rankings.

So, how can you increase your website’s topic authority to improve Google search rankings? Let’s investigate.

Build Topic Clusters

To increase the topical authority of your website, you must create topic clusters.

A collection of linked sites that are all focused on the same subject is called a topic cluster. Google can tell by looking at topic clusters that your website has a lot of useful content on a given subject.

Choose the main topic you wish to focus on in order to create a topic cluster. Next, make a list of similar subtopics by brainstorming.

Establish a page with comprehensive information about each subtopic. To help Google recognize that the pages in your topic cluster are connected to one another, make sure to provide links between them.

The following is an illustration of how topic clusters can be used to establish topic authority:

Assume that “SEO” is your goal topic. On your website, you may make a collection of pages centered around SEO, like this:

  • What is SEO?
  • How to do keyword research
  • How to optimize your website for search engines
  • How to use SEO to improve your site’s rankings
  • SEO mistakes to avoid

You can demonstrate to Google that your website is a reliable source of information on any given issue by organizing your pages into a cluster around SEO or any other topic.

Let’s see how to make subject clusters using the three steps that are outlined below.

Follow the 3-step approach

This is a three-step, simple-to-follow process for increasing the topical authority of your website.

  • Choose two or three issues that your intended audience is facing and organize them into general topic categories.
  • Investigate subtopics within each broad theme using keyword research.

Let’s take a quick look at these easy steps to help you better comprehend.

Suppose your goal is to develop topical authority in the area of “WordPress SEO.”

Step 1: Determine the primary WordPress SEO issues that your target audience is facing.

Typical issues that WordPress users could encounter include:

  • Not getting enough traffic to their website
  • Not converting visitors into customers
  • Not understanding how to optimize their website for SEO
  • Managing plugins and themes

Step 2: Divide the issues into wide topic categories.

For example, you could have topic areas like:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Content marketing

Step 3: Use keyword research to expand each topic area with subtopics.

To find subtopics within each main topic area, conduct keyword research. For instance, you may have subtopics like the following under the topic category “keyword research”:

  • How to do keyword research
  • Types of keywords
  • Long-tail keywords vs. short-tail keywords

You can begin producing content to establish topical authority once you have determined the main issues, subject areas, and subtopics.

It will be simpler for you to position yourself as an authority on a given subject the more helpful material you produce on it, and this can eventually result in increased search traffic and sales.

Create content that meets search intent

Your content is the most important component in developing your thematic authority.

No matter what strategies you employ, inferior content will not rank.

Take the time to produce excellent content that will benefit your intended audience.

When producing interesting material, keep the following points in mind:

  • Expertise 
  • Relevance 
  • Accuracy 
  • Completeness

The secret here is to create internal links on your website to many pertinent themes. You can group together all the pertinent pages on your website with the use of interlinking. By doing this, you can convince Google that every linked page is related to every other page, which eventually increases topical authority.

The following are some helpful pointers for producing content with intent:

Examine the top five listings for the keyword you wish to rank for. Find out if the content is an article, a video, or something else by looking at its ranking. Taking into account the top search results for the keyword you want, create content appropriately.

Make use of several content formats. The majority of website proprietors just publish blog entries. Indeed, they function flawlessly. However, you may incorporate ebooks, videos, and infographics into your topic clusters to broaden the audience for your material and make it more educational.

Prior to creating topic clusters, take into account your target audience and the kinds of content they enjoy reading. For instance, your target group may like textual content like blog posts and ebooks if they are business owners. If the majority of your target audience is made up of consumers, they might prefer to watch and read infographics and videos.

Get quality backlinks

Yes, you can raise your site’s topical authority by producing a ton of authoritative and educational content on a particular subject.

However, links are also necessary. Many of them. Building links is essential, especially from other reputable websites.

Why? Considering that backlinks inform Google about the authority and reliability of your website. Your website will rank higher for your target themes the more backlinks it has from reputable websites.

Here are the top strategies for constructing backlinks to your website:

Guest blogging: One of the most effective ways to build links is to write guest posts on other websites. Yes, it’s getting harder to discover guest-writing websites, but the work is still worthwhile. If guest posts are not being accepted, you can attempt building links using sponsored content, which is when you pay website owners to publish your piece and include links back to your website.

Make use of Quora: You can post responses there and include links to your main pages. These links do not follow, yes. However, keep in mind that a lot of Quora answers may be found on the first page of search results, which is why Quora links are so effective.

Analyze your competitors’ websites by ranking the top ten in your sector. Because of their backlink profile, Google is sending them a ton of traffic. To determine their backlink sources, use programs such as Semrush. Then, develop those links using various strategies like influencer marketing, email outreach, broken link building, etc.

Create a network: You should get in touch with other bloggers and website owners in the same field. You can link to each other with its assistance (but only if the information is relevant and of high quality). Get in touch with other website owners who have already included links to your amazing material whenever you publish it.

A Brief Guide to Developing Topical Authority

This section is meant for those who are unfamiliar with topical authority and are searching for a helpful checklist. Here is all the information you require to establish topical authority, to put it briefly.

  • Locate the BROAD phrases or seed keywords that are associated with your products, services, or website first.
  • Determine which subtopics are pertinent, then group them together. Another name for these is “topic clusters.”
  • Examine the search intent and pertinent keywords for every subtopic.
  • Provide in-depth, educational information that addresses every subject in detail.
  • Create backlinks from your content to each pertinent page on your website. Search engines can better determine the relevancy of your material by using interlinks.
  • Develop backlinks from reputable websites within your sector.
  • Regularly update the PILLAR content. New content is always preferred by Google. By adding new material and eliminating old information, you can keep your content current and interesting.


These are a few common inquiries about current events.

What is topical content?

Content that is centered around a certain topic is called topical content. It is frequently extremely educational, thoroughly researched, and pertinent to the intended audience of your website. Blog postings are not the only formats that can contain topical material; eBooks, films, and podcasts are just a few examples.

What is topical authority?

A website’s competence on a specific issue is known as its topical authority. The development of topical authority comes from the regular production of excellent information on that subject. In order to rank better for the keywords associated with such subjects, you will also require pertinent links from other websites.

An aspiring MCA student formed an obsession with blogging, SEO, digital marketing, and helping beginners build amazing WordPress websites.

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