The Ultimate Guide to Competitor Keyword Analysis in 2024

Competitor Keyword Analysis is essential to developing an effective SEO strategy.

It assists you in learning what your rivals are doing and how to enhance your own strategy.

What is competitor keyword analysis?

Finding the keywords that your rivals are ranking for in search results is a process called competitive keyword analysis, sometimes referred to as keyword gap analysis.

Here’s a brief explanation of how to accomplish it:

  • First, you need a list of websites belonging to relevant competitors in your field.
  • Examine the keywords used by your rivals.
  • Numerous tools are available to assist you with this, including Ahrefs, Ubersuggest, and Semrsuh.
  • To choose the RIGHT keywords for your website, examine the key performance indicators (KPIs), including search volume, cost per click (CPC), keyword difficulty, etc.

The following are some advantages of competitive keyword research:

  • Find fresh prospects for keywords.
  • Recognize the advantages and disadvantages of the keyword strategy used by your rivals.
  • Provide more pertinent content for your intended audience.
  • Determine useful long-tail keywords.
  • The capacity to identify terms that drive traffic, and much more.

In this post, we’ll go over the top resources for locating and analyzing competition keywords. Are you prepared? Now let’s get going.

The 5 Best Competitor Keyword Research Tools in 2024

The 5 Best Competitor Keyword Research Tools in 2024

1. Semrush

Semrush

Semrush is likely the only tool you need for competitive keyword research.

It’s one of the most popular tools, with over 10 million users and the largest keyword database of over 25 billion.

How do you use Semrush to find rivals’ keywords?

Semrush provides a tool called “Organic Research” that allows you to quickly identify your competitors’ top keywords.

To begin, input any of your competitors’ domain names into the Organic Research tool, select your preferred database (US, UK, etc.), and click the Search button.

organic-research

You will receive a rapid analysis of their keywords and traffic.

overview

Click on the Keywords section to see a list of all the keywords that your competitors rank for.

Have a look;

competitor-keywords

As you can see, you will discover;

  • All the keywords that a domain ranks for.
  • The intent of every keyword
  • Keyword ranking position in Google searches
  • Estimated organic traffic generated by each term.
  • keyword difficulty, search volume, SERP characteristics, and more.

What is the best part?

You do not need to search through thousands of keywords that your competitors are presently ranking for. You may filter the terms based on keyword difficulty, search volume, SERP attributes, and so on.

For example, you can use the “easy to rank” keyword difficulty filter to generate a list of keywords that are simple to rank.

kd-percentage

When you apply that filter, you’ll get a list of low-hanging fruits.

Do you see that? That is how you may quickly identify hundreds (if not thousands) of traffic-generating keywords from your competitors’ websites.

easy-keywords

Semrush offers three price levels.

  • The Semrush Pro package costs $119.95 per month and allows you to track up to five projects, 500 keywords, and 10,000 results every report.
  • The Semrush Guru plan costs $229.95 a month and allows you to track up to 15 projects, 1500 keywords, and 30,000 results per report.
  • The Semrush business plan costs $449.95 a month and allows you to add up to 40 projects, 5000 keywords to track, and 50,000 results per report.

All of its pricing options have a 7-day money-back guarantee. For more information on this product, read our in-depth Semrush review, which also includes a 14-day free trial to test all of its capabilities.

2. SE Ranking

SE Ranking

SE Ranking is ideal if you want an economical SEO toolbox to examine your own and your competitors’ websites.

Its competition research feature allows you to locate any rival’s keywords, study their SEO metrics, and compare them to your own.

How can I utilize SE ranking to locate rivals’ keywords?

SE Ranking provides a competition research tool for spying on your competitors’ keywords.

Enter any of your competitors’ domains, and you’ll get a summary of their organic keywords, expected traffic, referring domains, and more.

Here’s what it looks like:

se-ranking-competitors

Have a look at the keywords;

competitor-analysis

You can also use the keyword difficulty filter to identify all of the terms that are easy to rank.

Here’s what it looks like;

kd-keywords

SE Ranking Pricing: SE Ranking is offered in three different bundles.

  • SE Ranking’s Essential package costs $55 per month and allows you to track 750 keywords daily and create 10 projects with one user seat.
  • SE Ranking’s Pro subscription costs $109 per month and allows you to track 2000 keywords everyday while creating unlimited projects with three user seats.
  • SE Ranking’s commercial plan costs $239 per month and allows you to track 5000 keywords everyday while creating limitless projects with 5 user seats.

You may read our SE Ranking review to learn more about this wonderful tool, including a free trial.

Also Read: Serpple Review: The Most Affordable and Accurate Keyword Rank Tracker on the Market

3. SpyFu

SpyFu

SpyFu is another strong competitor research tool that uses historical data to identify PPC keywords. SpyFu allows you to create an unlimited number of keyword and domain projects.

How do I use SpyFu to find competitors’ keywords?

SpyFu provides a Domain Overview tool that makes it simple to find your competitors’ keywords.

Enter any of your competitors’ URLs into the domain overview tool.

3) SpyFu

SpyFu is another strong competitor research tool that uses historical data to identify PPC keywords. SpyFu allows you to create an unlimited number of keyword and domain projects.

How do I use SpyFu to find competitors' keywords?

SpyFu provides a Domain Overview tool that makes it simple to find your competitors' keywords.

Enter any of your competitors' URLs into the domain overview tool.

As you can see, it will display a list of all organic keywords together with their anticipated monthly traffic.

When you click on the organic keywords, you will see all of the terms that a domain ranks for.

domain-keywords

As you can see, you’ll find detailed analytics, which include the following:

  • Total keywords
  • Search volume
  • CPC value
  • Ads (if there are any)
  • Paid clicks
  • Mobile searches for each keyword and more

SpyFu offers two pricing choices.

  • SpyFu’s Basic package costs $39 per month and includes 10,000 row search results, 10,000 row data exports, 100 domain overview PDFs, 6 months of historical data, 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings.
  • The SpyFu Professional package costs $79 per month and includes unlimited search and data exports, PDFs, 10+ years of historical data, 500 leads, 15k weekly tracked rankings, and API access.

Looking for additional information? For more information, please see our detailed SpyFu review.

4. Ahrefs

Ahrefs is an all-in-one SEO toolkit that includes everything you need to do a thorough study of your competitors’ organic keywords.

How do I use Ahrefs to locate rivals’ keywords?

Ahrefs provides a special tool called “Site Explorer” that allows you to uncover organic keywords for any domain or website.

Simply enter any URL into the Site Explorer tool, and it will display a list of all organic keywords.

Here’s what it looks like;

organic-keywords

As you can see, you’ll obtain the list of keywords that a target website or URL ranks for in search, as well as vital metrics, such as the following:

  • Search volume
  • Keyword difficulty
  • CPC (cost per click for each keyword you discover)
  • Traffic and more

You can also discover a list of all the paid keywords that a target website or URL advertises for in a search.

Here’s what it looks like;

paid-keywords

Ahrefs Pricing: Ahrefs has four pricing plans.

  • The Ahrefs Lite package costs $99 per month and includes access to one user for up to five projects, tracking 750 keywords, and performing 100,000 site crawls every month.
  • The Ahrefs Standard account costs $199 per month and includes access to one user for up to 20 projects, tracking 2000 keywords, and 500k site crawls each month.
  • Ahrefs’ Advanced package costs $399 per month and includes 1 user for up to 50 projects, tracking 5000 keywords, and 1.5 million site crawls per month.
  • The Ahrefs Enterprise package costs $999 per month and includes one user for up to 100 projects, tracking 10,000 keywords, and performing 5 million site crawls per month.

Check out this in-depth Ahrefs review to learn more about this remarkable tool. Unfortunately, unlike competitors like Moz and Semrush, Ahrefs does not provide free trials.

5. UberSuggest

UberSuggest

Ubersuggest is the most cost-effective solution to examine any website and identify its top-ranking keywords.

Its keywords tool provides useful keyword information for Google, YouTube, and Amazon. You’ll also have access to paid and organic data, relevant keyword ideas, and more.

How do I use Ubersuggest to locate rivals’ keywords?

To get started, simply connect in with your Google account (which is free!).

You can use their keyword research tool to input any of your competitors’ URLs. The tool will automatically offer you a traffic summary with metrics such as;

  • Organic keywords
  • Organic search traffic
  • Domain authority, backlinks and more

Here’s what it looks like:

traffic-overview

When you click on the “Organic Keywords” section, you will see a list of all the organic keywords that a domain ranks for.

Have a look.

seo-keywords

As you can see, you will find all of the SEO keywords, including:

  • Their search volume
  • Current position in Google search
  • Estimated visits each keyword is generating
  • Keyword and traffic breakdown from each country, etc.

Overall, Ubersuggest is one of the cheapest tools for finding and analyzing keywords on any website.

Ubersuggest Pricing: Ubersuggest provides three pricing options (one-time payments with lifetime access).

  • The Ubersuggest Individual plan is only $120 (for life) and includes 150 searches per day, 1 domain, 125 monitored keywords per domain, 5 rivals per domain, up to 1000 page scans per domain, and access to 1 user.
  • The Ubersuggest Business plan is only $120 (for life), and includes 300 searches each day, 7 domains, 150 monitored keywords per domain, 10 rivals per site, up to 5,000 page scans per domain, and access to two users.
  • The Ubersuggest Enterprise package costs only $120 (for life), and includes 900 searches each day, 15 domains, 300 monitored keywords per domain, 15 rivals per site, up to 10,000 page scans per domain, and access to 5 users.

Are you searching for more? Here’s a curated collection of competitive analysis tools to try in 2024.

Evaluate the keyword data

Once you’ve compiled a list of competition keywords, evaluate them using the following keyword metrics:

  • Search volume: How many people look for each keyword? If you’re starting a new website, choose keywords with fewer searches (under 1000).
  • Competition: How difficult is it to rank for each keyword? Most tools, like Ubersuggest and Semrush, provide a measure called Keyword Difficulty that can help you determine the intensity of competition.
  • Click-through rates (CTR): How likely are people to click on a search result for a given keyword? Again, most SEO tools provide this information.
  • Content Strategy: What kind of content do your competitors create for each keyword? Based on this, you may design relevant content that will help you reach the right audience.
  • Branded versus non-branded keywords: You must comprehend the distinction between branded and non-branded keywords. Branded keywords are “navigational keywords” that contain the brand’s name. Non-branded keywords are keywords that are connected to your brand but do not include its name.
  • Potential profitability: You should also consider each keyword’s CPC (cost per click) value. That way, you can determine how profitable a keyword is.

Final Thoughts on Competitor Keyword Analysis to Improve SEO

When you’re having trouble finding traffic-generating keywords, competitive keyword analysis can help.

If you want better results, aim for keywords with low volume and high CPC.

So, what are your thoughts about the keyword competitiveness analysis? Do you have any special queries about conducting a competition keyword analysis on your website? Please let us know in the comments.

An aspiring MCA student formed an obsession with blogging, SEO, digital marketing, and helping beginners build amazing WordPress websites.

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