Yoast SEO Premium VS Free Plugins: A Comprehensive Review of the Best SEO Plugin (2024 Edition)

Are you trying to improve your SEO with a variety of plugins? Unbeknownst to us, Yoast SEO is among the best SEO plugins available for WordPress users. This is the best site for an unbiased comparison of Yoast SEO Premium vs free plugins.

It’s common knowledge that increasing search engine traffic is crucial.

The best traffic is via searches because

  • It increases the conversion rates of your website.
  • increases the overall sales of your website
  • If searchers find the correct content, they are willing to pay money.

You can employ a plethora of SEO techniques, but only one or two will ever provide you with the most returns. This is the point at which on-page SEO is useful.

Fortunately, Yoast SEO is a plugin that is available for WordPress users. Even the free edition is well worth the money because it has a ton of incredible features that will improve your SEO. Ever curious what the Yoast SEO premium plugin has to offer? Let’s discuss both in our in-depth Yoast SEO premium vs. free plugin review.

Important Note: We have switched from Yoast SEO premium to the pro edition of the Rank Math SEO plugin. In comparison to Yoast SEO plugin, it provides an abundance of additional capabilities. Additionally, we penned an extensive review page about the Rank Math plugin. The Yoast SEO premium version costs $99, however you just need to pay $59 for the Rank Math Pro Version.

Without further ado, let’s discuss our evaluation of Yoast SEO’s premium vs. free plugin.

Review of Yoast SEO Premium vs Free Plugin (2024 Edition)

Yoast SEO Premium offers features like social network previews, smart link suggestions, the ability to target multiple keywords with each post, one-year support, and the ability to effortlessly switch old URLs to new ones. Yoast Free only allows you to optimize your content for one keyword.

Review of Yoast SEO Premium vs Free Plugin (2024 Edition)

Yoast SEO Premium Review: Is It Worth the Money?

To help you decide if Yoast SEO is worth the money, let’s start with the premium edition. In our Yoast SEO free vs. premium plugin review, we will also discuss the free version of the plugin later on. Now let’s get going.

Here are a few of the key advantages of enhancing your SEO with the Yoast SEO premium plugin:.

Yoast SEO Premium Benefits

1. You are able to use several focus keywords

Yoast SEO Premium allows you to set up to five target keywords. Take a peek at the graphic below for a better understanding of this functionality.


You may increase search traffic from different keywords by focusing on several keywords. However, exercise caution when utilizing several keywords; otherwise, your material may appear entirely search engine-optimized and be of little value to readers.

When you Google both keywords, you should typically find the same results, or what’s known as search intent. Thus, use your major keyword as an exact match and your secondary keyword as a partial match when crafting the headline for your post.

The secret is to intersperse specific words from your secondary phrase within the snippet and text.

Many of the bullets in the content analysis tab won’t be green because Yoast only finds exact keyword matches, and you will only be utilizing partial matches for your secondary keyword.

Thus, Yoast SEO Premium’s multiple focus keyword feature isn’t really useful for content optimization—rather, it’s just useful for monitoring secondary keywords.

Make sure to use Mozbar to ensure that your primary and secondary keywords are not very competitive, and use Google Autocomplete to investigate them both to see whether they are being searched.

The following advice will assist you in focusing on several focus keywords:

  • Do the same research on secondary keywords as you would on your primary ones.
  • The search objective of secondary keywords ought to align with that of the core keyword.
  • Make sure to incorporate keywords and write a well-read headline, SEO title, and meta description.
  • The use of partial matches for secondary keywords keeps the title free of keyword stuffing.
  • Ignore the content analysis for secondary keywords, as incomplete matches are used.

What makes using several target keywords recommended?

You should conduct some research before selecting your focus keyword. Selecting just one emphasis keyword can be challenging if you want your post to rank for several of those specific keywords.

Multiple target keywords come in handy if you’d also like to rank for a somewhat different term.

These 4 instances demonstrate why it’s best to optimize for several keywords.

1. Synonyms: When searching, people utilize a variety of phrases. Let’s take an example where customers wish to look for trip destinations. While some refer to it as a “road trip,” others call it a vacation, holiday, or getaway. Therefore, you should ensure that your content will rank for these various keywords in order to attract a variety of audiences.

2. Multiple themes: A post may occasionally cover multiple topics or a number of related issues. For instance, “yoga for back pain” and “yoga for spinal cord.” It’s possible that these two subjects might make up a single article.

In this instance, you want your post to appear in searches for both “yoga for spinal cord” and “yoga for back pain.” Additionally, you might want to rank for “yoga poses,” which is your most significant keyword.

3. Long-tail keyword variations: Pay attention to long-tail keywords if you want your content to appear in Google searches. These often have a lot less competition and are rather simple to rank for. It would be even more beneficial if you could rank for several long-tail keywords with a single post.

Taking care of various long-tail variations of your main keyword is a wonderful tactic. You will be able to be found for more search terms if you optimize your content for various long-tail versions.

4. Key phrases: When a user is looking for something really specific, they usually employ key words. There are situations when stopword usage and word order within these crucial sentences matter. Therefore, it is a good idea to optimize your post for various iterations of your main keyword.

The word order matters when Google is trying to discover the precise match. Thus, it appears that Google handles stopword-containing search searches a little differently.

Yoast SEO Premium makes it very simple to optimize your content for many focus keywords. To add a new term, simply click on the tab in the Yoast SEO Premium box.

You can input the second focus keyword you want to optimize your content for by opening a new box. By analyzing the content, Yoast SEO makes sure that your post is optimized for each of the focus keywords you entered.

2. Content that is orphaned

As the name suggests, orphaned material is information that is not connected to any other page on your website and is not readily available to search engines or users of your website since no internal links are used (that is, no links pointing to the real content in this case).

To put it simply, any blog post that is devoid of internal links is considered orphaned material because it is isolated and lacks any internal ties back to your own website.

In the end, blog entries that receive no links from other blog posts are referred to as “orphaned content.”

The primary benefit of utilizing Yoast Premium is its ability to identify blog posts that are considered “orphaned content,” allowing you to promptly address these issues and improve your search engine ranking.

This is how it appears on the dashboard:


Using Yoast SEO Premium, you can quickly and simply resolve any internal linking and orphaned content problems when you combine the “orphaned content” tool with the internal linking feature. Only Yoast Pro users are able to access this function; free users cannot.

3. Changing the outdated URLs to the new ones

Whether you are organizing your website, transferring pages, or altering the layout of your site, you will eventually need to remove articles or pages. Furthermore, there is a great deal of risk because users of the outdated URL will receive a 404 not found error.

It is therefore necessary to reroute the old URL to a new one that contains the content you believe is most pertinent to these users, especially for a page that is frequented regularly. If not, you can inform your visitors that certain content has been removed or redirect them to another page while they wait. You can accomplish all of this right from within your WordPress dashboard by using the Yoast SEO Premium plugin.

You can address those by using their redirect module. These are the various sorts of redirections available in Yoast SEO Premium’s redirects module.

  • 301 – Moved permanently
  • 302 – Found
  • 307 – Temporary redirect
  • 410 – Content deleted
  • 451 – Content unavailable for legal reasons

With Yoast SEO Premium, you can also build REGEX (Regular Expressions) redirects, which allow you to use a single redirect to reroute a collection of URLs that contain a particular term or expression.

4. Outstanding internal connections

The Yoast SEO premium plugin provides amazing recommendations for internal links. Did you know that? If you simply glance at the screenshot below, you’ll know exactly what I mean.


As you can see from the screenshot above, the Yoast SEO premium plugin provides a variety of internal link ideas for the material you’re producing. Because appropriate internal linking improves your SEO, this function is really beneficial. The Yoast free plugin does not have this capability.

Keeping internal links to related content is more difficult than it first appears. It is among the crucial SEO tactics. You must produce excellent, pertinent, and educational content about the keywords you want to be found for if you want to get rated.

How do you tell Google which of your posts are the most significant and related?

That’s when you benefit from our built-in connection feature. Yoast Internal Linking is a new box that appears on the right side of your website for Yoast SEO Premium subscribers. A list of links that have been shown to be pertinent to the text you are working on is displayed. It leverages the most popular words from the previously released Yoast SEO Insights tool to identify posts that include the same words.

5. Use social preview to increase your presence on social media

You might choose the incorrect image when a post has a lot of images. Your article sharing needs to appear incredibly beautiful if you want to attract readers to your blog.

Yoast SEO Premium allows you to preview how your post will appear on Twitter or Facebook without ever visiting these social media platforms. Simply navigate to the Yoast SEO meta box, upload the desired image, and check to make sure it displays properly.

Premium Yoast SEO plugin features

  • Each article has its own SEO title and meta description that can be modified for category, tag, and author archive pages.
  • You have the ability to control the permalink settings and modify some parameters, such as canonical settings, redirects, and stopping words from being removed from slugs.
  • Previews of Google search result snippets are available.
  • It can validate Yahoo Site Explorer, Bing Webmaster Tools, and Google Webmaster Tools.
  • With the help of Yoast SEO Premium’s robust redirect manager, you can rapidly set up redirects and designate 404 issues as repaired in the Google Search Console, thereby resolving them.
  • The simplest and fastest method for your material to be indexed and search engines informed about it is through sitemaps. Adding XML sitemaps to WordPress is really simple with Yoast’s WordPress SEO plugin.
  • The plugin’s ability to integrate your website with Google+, Facebook, and Twitter is one of its best features.
  • You can optimize a post for several focus keywords by utilizing the feature of multiple focus keywords.


  • It is frequently updated, and because of its large community, finding recommendations, advice, and how-tos to maximize the plugin’s functionality is simple.
  • Since the premium edition has a few more features, it can be fixed by using other free plugins.
  • It incorporates functionality from some of the most well-known plugins, such as RSS footer and Robots Meta.
  • With Yoast SEO, you can provide every post in your RSS feed with a backlink to your own website.
  • It raises your search engine ranking.
  • For premium customers, it provides email assistance; for free users, it offers a WordPress help forum.
  • To improve SEO visibility, Yoast offers a number of premium modules along with a premium SEO plugin.
  • You can occasionally find it handy to display items with a specific status using Yoast SEO’s Bulk Editor.


  • lots of security risks. Hackers can access your website because it frequently becomes vulnerable.
  • There is no ability to reroute links in the event of a change.
  • Some elements activate simultaneously, which could slow down the pace of the website.

Yoast SEO-Free Plugin Review

Yoast SEO Free Plugin Review

1. Best for making content more search engine-friendly

In terms of content analysis tools, Yoast SEO is among the best available. Yoast’s content analyzer is located in a meta box that sits just beneath the WordPress text editor. Verify that it is turned on.

You may modify and get a preview of your content as it appears in the SERPs with the Snippet Editor. It allows you to alter your meta description and SEO title, both of which are important for increasing click-through rate (CTR).

Enter your focus term on the Content Analysis tool’s interface. The plugin’s free edition allows users to enter only one keyword.

Yoast SEO will evaluate your content against 12 SEO “best practices” after you provide your keyword. For instance, the quantity of outbound links, readability, and keyword density. It also checks to see if your term appears in the content’s SEO title, meta description, and opening paragraph.

It evaluates everything and uses a handy “traffic light” rating system to make it simple for you to see where you need to make improvements. Yoast SEO uses the same traffic light approach to display an overall content score, with green being the desired outcome. There’s no way your content will fall in the SERPs thanks to this feature.

2. The proficiency with XML sitemaps

Google finds your website’s pages more easily when it has an XML sitemap. Whatever SEO tactics you employ won’t help if search engines aren’t indexing your material.

Yoast SEO has XML Sitemap capabilities built right in. With it, users can create a sitemap that is updated automatically each time a new page or post is published. By going to SEO and selecting “XML Sitemap,” you may activate XML sitemaps. Simply choose this checkbox.

Yoast SEO alerts search engines each time you post new material as soon as the sitemap feature is enabled. In order for your content and images to be indexed, you may appear in Google Image searches.

3. Yoast has social media integration built in.

You can use Yoast SEO to inform Google of the URLs of eight well-known social networks by going to SEO and selecting “Social.”Four widely used social networking tools—Facebook Open Graph, Twitter Cards, Pinterest Open Graph, and Google+ Publisher verification—can be integrated with your website.

The content analysis meta box also has social media functionality. You can choose how your content displays on the social media platforms under the “Social” page. You have the option to submit a custom image, change the title, and provide a meta description.

Free Yoast SEO plugin features

  • It offers general SEO capabilities that you can modify to fit the requirements of your website.
  • It has a strong content analysis tool that aids in the optimization of each and every post and page on your website.
  • Additionally, it provides built-in robots.txt and.htaccess editors, open graph meta tags, and breadcrumb navigation. With the help of the breadcrumbs feature, you can tell visitors exactly where they are in your blog’s hierarchy.
  • Additionally, Yoast SEO provides a few premium add-on plugins for specialty websites with particular SEO requirements. News SEO, Local SEO, and Video SEO are these add-on plugins.
  • After you save a draft of your content, Yoast SEO provides a traffic light system. If it’s green, your SEO is doing well. Orange indicates that there are still one or two things that require attention, while red indicates that everything is subpar and needs to be changed.


  • You may check whether your title is too long or too short, how your post or page will appear in the search results, and whether your meta description makes sense in the context of a search result by using the snippet preview.
  • Yoast SEO prevents subpages of archives from being indexed, which removes a significant amount of duplicate content.
  • To let Google know which social networks are part of your website, you can add as many as eight of them. Social media sites will comprehend the precise topic of your content as well as the title, image, URL, description, and more, enabling them to present it accurately on sharing platforms.
  • Yoast SEO will examine your content for over a dozen SEO recommended practices and provide you with an easy-to-understand traffic light rating system that shows you how well you are doing for each one.
  • If you are switching from another SEO plugin, Yoast SEO can import settings from that one as well as from other websites. It can, of course, export them as well.


  • There is no support available for the Yoast SEO basic plugin. The Yoast team does not promise to respond to you officially. You will need to purchase Yoast SEO Premium if you want expert support.
  • The free edition doesn’t provide many SEO advantages (such as using multiple keywords, internal link suggestions, and other features that can really help you improve your SEO).

Yoast SEO Premium: Is It Worth the Money?

Does Yoast Premium make sense then? Yes, Yoast SEO premium for one site only costs $99 for a full year, during which time you’ll receive regular feature updates. Having said that, Yoast SEO subscriptions are still well worth the money because of these additional outstanding capabilities.

Analysis of Yoast SEO Premium keywords

Yoast SEO Premium allows you to easily optimize for keywords, keyphrases, synonyms, related keywords, and more, whereas the free version can only target one keyword.

With Yoast SEO premium keyword analysis, you can accomplish the following few tasks:

  • Optimize for word forms, synonyms, and similar key keywords.
  • Make your page optimized so that search engines like Google will rank it for synonyms as well.
  • Adding relevant keyword phrases is simple.
  • Different word forms are not even a concern for you.
  • To better optimize your content, you can quickly evaluate the distribution of your keyword phrases.

In case you are curious in the functioning of keyword analysis, let us examine its process.

For example, you might utilize any dog-related sport, like agility trials, dock jumping, etc., as related synonyms occasionally if you want to optimize for German Shepherds.

It facilitates easy content digestion for your readers, which is beneficial for improved content optimization. You can add these synonyms for your main keyword phrase to the Yoast SEO Premium plugin, and it will notify you if you’ve used those synonyms in

  • your meta description
  • Introduction
  • Subheadings
  • image alt text and so on

Above all, their keyword phrase distribution check can assist you in better optimizing your blog posts by allowing you to use your keyword phrases and synonyms across your content in an alternate manner.

Here’s how to use Yoast SEO Premium to add synonyms:


As you can see, the focus keyword is “Yoast SEO premium,” and the related keyword is “Yoast SEO vs. free.” This indicates that while Yoast SEO Premium allows you to optimize your content for both keyphrases, the free version only allows you to do so for one major keyword.

Content analysis

Yoast SEO Premium allows you to see the top five terms or phrases used on your website and determine whether they are related to the keywords you have selected. Yoast SEO premium users are the only ones with access to the content insights tool.

This is how it appears:


Yoast SEO Premium is displaying the top five keywords that are most frequently used in the text we were writing, as you can see above.

In other words, these keywords for content insights indicate the main topics of your material. You might only want to rework your content to reflect your original topic if the words significantly deviate from what you’re covering on your website.

Export focus keywords

Once more, Yoast SEO premium users are the only ones with access to the “focus keyword export” option. Using this function can help you get a ton of new and highly relevant keyword suggestions, so you can decide what to improve next.

You can download a list of all the focus keywords you’ve used so far in Yoast SEO Premium.

You are free to select any keyword data that needs to be optimized, such as the title, readability score, URL, and keywords. After that, all you have to do is download your overview as a CSV file.

This is how it appears:


How awesome is that? With just one click, Yoast SEO Premium enables you to quickly export your focus keywords, scores, URLs, titles, meta descriptions, and more.

Check for readability

You may quickly determine the Flesch Reading Ease score and assess the readability of the material you prepared using the Yoast SEO premium plugin.

Anyhow, what is the Flesch Reading Ease score?

The complexity of English text is gauged by the Flesch reading ease score. In other words, it indicates to you how simple or complex your content is to read.

Text that has a Flesch reading ease score of 100 or above is characterized by short sentences and no words that are longer than two syllables, making it incredibly easy to read. Nevertheless, a reading comfort score of 60 to 70 is regarded as typical for reading on websites and other online content.

To gain further insight into it, view the accompanying illustration.


PRO TIP: To guarantee that 80% of Americans can read your content, try aiming for a reading level of 8.

This is where Yoast SEO comes into action; it shows you your content’s total reading score and also makes recommendations for raising it.

This is how it appears in the Yoast SEO backend:


As you can see from the image above, Yoast SEO offers you a readability score (which is better if it is displayed in green) along with a ton of recommendations for raising the readability score of your content.

FAQs About Yoast SEO Premium Vs Free

To help you decide, we’ve compiled a list of some of the key questions you should be aware of when comparing Yoast SEO Premium vs. Free.

What is the best WordPress plugin for SEO?

Yoast is without a doubt the greatest WordPress SEO plugin. Nothing compares to Yoast SEO, even after we’ve tried and evaluated practically every WordPress optimization plugin available, such as All in One SEO, SEOpressor, and others.

What is the price of Yoast Premium?

Yoast SEO Premium only costs $99 for one site and comes with free updates and support for a year.

For my website, how can I implement SEO?

While there are many ways to optimize your WordPress website, we strongly advise using an optimization plugin, like Yoast SEO, if you’re just starting out, so you can quickly optimize your blog entries for certain keywords.

Yoast SEO: What is it?

A WordPress optimization plugin is called Fast SEO. Yoast SEO manages every area of technical optimization for your WordPress website and aids in the search engine optimization of your content, making it the ultimate all-in-one optimization solution.

What is the duration of Yoast SEO’s effectiveness?

The question of how long it takes for Yoast SEO to work is unanswerable. Generally speaking, it depends on the kind of keywords you target (as well as their volume of searches, difficulty, level of competition, and so forth). Having said that, it could take two to three months for your websites to begin receiving organic search results and traffic.

Does Yoast outperform all-in-one SEO?

We’ve used All in One SEO Pack and Yoast SEO, two fantastic WordPress optimization plugins.

What does the Yoast SEO Plugin do?

Here are a few advantages to using WordPress websites with the Yoast SEO plugin:

→ Create better content
→ Page Analysis
→ XML Sitemaps
→ Powerful in-built features

Concluding remarks on the comparison of Yoast SEO premium and free plugins

The most comprehensive SEO solution for WordPress is the Yoast SEO plugin. A single plugin has a plethora of capabilities that assist you in enhancing the SEO of your website.

Yoast’s free SEO version is sufficient if you’re new to SEO and searching for a free SEO solution.

However, Yoast SEO Premium is well worth the money if you’ve been blogging for a while and are searching for strategies to increase your overall search engine traffic. It is well worth the $99 annual fee when you take everything into account.

Additional posts to read:

An aspiring MCA student formed an obsession with blogging, SEO, digital marketing, and helping beginners build amazing WordPress websites.

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