SE Ranking vs Ahrefs: Which SEO Tool Offers the Best Value for Your Money?

SE Ranking vs Ahrefs: Search traffic is very important for developing a successful online business or website.

To increase Google traffic, you require an appropriate SEO toolbox.

Why? With the correct technology, you can research competitors, identify better keywords, and carry out routine website audits to address any problems with your website.

Now for the titanic showdown between Ahrefs and SE Ranking.

Which is superior? In 2024, which one provides more value for the money? In this comparison, let’s see where you can locate;

  • Keyword tool comparison between two tools
  • Backlink Analysis Capabilities
  • Website audits, pros, cons, and pricing
  • Who should go with SE Ranking, Ahrefs, and much more?

SE Ranking vs Ahrefs: Which SEO Tool is Right for You?

SE Ranking vs. Ahrefs: Which SEO Tool is Right for You?

Most individuals spend money on premium SEO tools to locate highly profitable yet less competitive keywords. So, which is better for keyword research: Ahrefs or SE Ranking? Let us find out.

Ahrefs provides a tool called “Keywords Explorer” that has a database of over 7 billion keywords from 171 countries.

The nicest feature about Ahrefs’ keyword explorer is that it provides keyword data from ten various search engines, including Google, YouTube, Amazon, Bing, and Baidu.

Here’s how the keyword explorer tool looks on Ahrefs.


As you can see, you’ll get all of the stats, including keyword difficulty and search volume.

When you scroll down, you’ll see a list of all the relevant terms.


Here’s how the keyword explorer tool appears on SE Ranking:


Do you see that? You will receive a thorough analysis of the keyword you are targeting, including characteristics such as keyword difficulty, search volume, CPC value, and more.

Scroll down to see all of the associated terms.


As you can see, SE Ranking’s keyword tool provides numerous keyword recommendations, including;

  • Similar keywords
  • Related keywords
  • Question keywords
  • Keywords with a low search volume are ideal for new website owners.

You can read our SE Ranking review to learn about all of its features, including pros and downsides.

Winner: Tied, as both programs provide good keyword statistics, such as keyword difficulty, search trends, and similar keywords.

Backlink Analysis: Who’s the Winner?

Do you want to see what terms your competitors are ranking in Google? Do you want to know which websites connect to your competitors’ sites? Want to know if your competitors are running any paid ads?

Then you’ll need an SEO tool that provides detailed backlink research. Both of these programs provide backlink research.

It’s called Ahrefs’ Site Explorer tool.

To begin, simply enter any of your competitor’s URLs into its Site Explorer tool, and you’ll immediately receive a complete summary of their links.

Have a look.


Do you see that? You can simply discover the backlink source of any site, along with other vital data such as;

  • Domain rating (DR)
  • URL rating (UR)
  • Domain traffic
  • Page traffic
  • Linked domains
  • External links and more

What is the best part? You can utilize its “Best By Link” feature to see which pages of a website or URL have the most backlinks.

This is what it looks like:


Overall, Ahrefs‘ Site Explorer is a good tool for determining what keywords your competitors rank for and how much traffic they receive from search engines.

Here’s how the SE Ranking’s backlink checker looks:


As you can see, you’ll gain vital information, including:

  • Domain trust and page trust 
  • Referring domains pointing to a website
  • Total number of backlinks (along with links to the homepage)
  • Anchor texts with links and much more

The biggest feature of SE Ranking’s backlink analysis tool is the backlink gap analyzer, which allows you to find all of the links your competitors have but you do not.

To use it, simply share your website’s URL with any of your competitors. You can add up to 5 competitors to generate a list of all available backlink opportunities.

Analyzing this backlink gap allows you to quickly identify relevant backlink possibilities and boost your overall search engine rankings.

Winner: Ahrefs 🏆. Ahrefs has the largest index of live backlinks (over 14 trillion), far surpassing the SE Ranking.

Site Audits: Who Does It Better?

The Site Audit tool searches your entire website and displays all of your website’s SEO concerns. So, which tool is best for website audits? Let’s find out.

The site audits in Ahrefs look like this:


Furthermore, the Ahrefs site audit tool examines your site against 160+ SEO flaws and provides necessary recommendations on how to improve each one, including:

  • Page loading speed issues
  • Broken links
  • Mobile-friendliness
  • Content quality
  • Keyword optimization and much more

This is what it looks like:


For a thorough study, SE Ranking compares your website to over 130 parameters.

Here’s how it looks;


As you can see, a thorough analysis of the condition of your website will be provided, along with;

  • Health score
  • Pages crawled 
  • URLs found 
  • Core web vitals results and more

The impacted pages on your website as well as recommendations for resolving those issues may be seen when you select the “Issue Report” option under the Website Audit section.


Winner: Ahrefs 🏆. Ahrefs provides a much more extensive examination of your website, allowing you to identify and resolve any SEO or technical issues that are affecting your site’s ranks.

Rank Tracking Face-Off

Rank tracking allows you to track your website’s daily ranks for specific keywords.

Which tool provides the best rank tracking? Let us find out.

SE Ranking’s rank tracker will monitor all of your target keywords for up to 100 places every project. You may also track keyword ranks on desktop and mobile.

Here’s how it looks in the SE Ranking:


As you can see, SE Ranking’s rank tracker displays the following:

  • All the terms that rank in the top three, five, and ten search results.
  • Find low-hanging fruit keywords that rank on the second and third pages of Google. Check the average position of your keywords.
  • Overall traffic and more.

Here’s what Ahrefs’ rank tracking feature looks like;


As you can see, the Ahrefs rank tracker allows you to aggregate keywords with rankings ranging from 1 to 100 (or more) in Google. You’ll also discover keywords that drive traffic from voice searches, average positions, SERP characteristics, and more.

Winner: SE Ranking 🏆. Although both systems have accurate rank tracking, SE Ranking provides significantly more frequent updates.

Pros & Cons

Ahrefs Pros:

  • Ahrefs is one of the greatest tools for conducting extensive keyword research. It provides correct keyword data in the majority of cases.
  • It features an amazing backlink database that may help you find the backlink sources for any domain.
  • Ahrefs provides free webmaster tools to help you optimize your website’s SEO performance. However, you must prove ownership of your website.
  • It includes one of the greatest competition analysis tools, “Site Explorer,” which provides a detailed look at any website’s organic traffic and backlink profile.
  • Ahrefs is a comprehensive site audit tool that can help you uncover technical and on-page SEO issues with your website.

Ahrefs Cons:

  • Their base subscription includes limited features and searches each month.
  • Ahrefs does not provide free trials. It also does not provide a money-back guarantee. If you don’t like their goods, you are essentially losing money.
  • Many users have complained about Ahrefs’ new credit system, which charges a credit for each click.

SE Ranking Pros:

  • The biggest advantage is that SE Ranking is substantially less expensive than Ahrefs, with prices starting at $44 per month (far less than Ahrefs’ $83/month beginner package). SE Ranking is an excellent, budget-friendly tool.
  • SE Ranking is noted for its user-friendly interface, which is simple to use even for beginners.
  • It is one of the greatest keyword rank tracking tools since it automatically monitors your current search rankings for target keywords across up to 100 locations for each project.
  • It provides an outstanding tool called the “on-page SEO checker,” which makes suggestions for enhancing your search rankings.
  • It also provides content marketing solutions that include AI-powered optimization advice to help you improve your content rankings.

SE Ranking Cons:

  • It does not contain as much huge data as Ahrefs, particularly in terms of keywords and backlinks.
  • Its site audit tool is less extensive than Ahrefs. If you want a comprehensive toolbox, Ahrefs is a better alternative than SE Ranking.

Pricing Comparison

Both SE Ranking and Ahrefs provide amazing functionality; however, their price schemes are different. Here is an overview of their price options.

SE Ranking Pricing: SE Ranking offers three pricing options, which are described below.

1. Essential: This is SE Ranking’s basic package, which costs only $44 per month (if invoiced annually) and allows you to track up to 750 keywords daily. You’ll also receive:

  • 1 manager seat
  • 10 projects
  • Rank Tracker
  • On-page SEO Checker
  • Website Audit
  • Competitive and keyword research
  • Backlink Checker
  • SEO Reporting

2. Pro: This package costs $87.20 per month (if billed annually) and allows you to track up to 2000 keywords daily. You will receive the following things:

  • 3 manager seats
  • Unlimited projects
  • All in Essential features
  • Extended data limits
  • Looker Studio integration
  • Page Changes Monitoring
  • Keyword Database Expansion
  • Historical data on keywords/domains (3 previous months)

3. Business: This package costs $191.20 per month (if billed annually) and allows you to track up to 5000 keywords daily. You’ll also have the following features:

  • 5 manager seats
  • Unlimited projects
  • All in Essential & Pro features
  • Extended data limits
  • API
  • Priority Support
  • Team Training
  • Historical data on keywords/domains (all time)

Check out this great SE Ranking coupon for an instant 20% discount on their pricing options.

Ahrefs Pricing: Ahrefs provides four pricing options, which are detailed below.

1. Lite: Ahrefs’ starter plan costs $83/month (if billed annually) and includes 500 monthly credits. This plan grants you access to one user, up to five unconfirmed projects, six months of historical data, up to 750 keywords, 100,000 site audit crawl credits, and more.

2. Standard: This plan costs $166 per month (if invoiced annually), and you receive 600 monthly credits. This plan includes access for one person, up to 20 unverified projects, two years of historical data, tracking up to 2000 keywords, 500,000 site audit crawl credits, and more.

3. Advanced: This plan costs $333 per month (if invoiced annually), and you receive 750 monthly credits. This plan includes access for one person, up to 50 unconfirmed projects, 5 years of historical data, tracking up to 5000 keywords, 1.5 million site audit crawl credits, and more.

4. Enterprise: Choose this package if you need API access with larger limitations. This plan costs $833 per month (if invoiced annually), and you receive customisable monthly credits. You can include up to 100 unverified projects, limitless history data, track up to 10,000 keywords, and receive 5 million site audit crawl credits.

Winner: SE Ranking 🏆.SE Ranking’s prices start at $44 per month, which is significantly less than Ahrefs’ pricing levels.

Who Should Go For SE Ranking or Ahrefs?

SE Ranking is an excellent value for you;

  • If you’re on a limited budget and need an economical SEO toolbox.
  • If you’re seeking for a basic, user-friendly tool.
  • If you’re looking for a solution with advanced local SEO features like citation management and Google My Business optimization.

Ahrefs is an ideal investment for you;

  • If you’re seeking for the largest and most accurate keyword and link databases,
  • If you’re looking for a fantastic keyword research tool that provides precise statistics like keyword difficulty, search volume, CPC, and so on,.
  • If you wish to monitor your keyword ranks on ten major search engines,.

Customer Reviews and Ratings

Let’s have a peek at what customers think about SE Ranking and Ahrefs on popular review sites.

SE Ranking on Trustpilot:


As you can see, SE Ranking received a 4-star rating on Trustpilot from more than 500 people.

SE Ranking On G2:


As you can see, SE Ranking received a 4.8-star rating from more than 1200 G2 users.

Ahrefs On Trustpilot:


As you can see, Ahrefs had a terrible 2-star rating on Trustpilot from over 200 people.

Ahrefs on G2:


As you can see, Ahrefs received a 4.5-star rating from more than 500 G2 members.

Verdict: Customers appear to prefer SE Ranking over Ahrefs.


Here are some SE Ranking and Ahrefs frequently asked questions to help you decide which tool is best.

Which tool is cheaper, Ahrefs or SE Ranking?

SE Ranking is substantially less expensive than Ahrefs, with plans starting around $44 per month, whereas Ahrefs starts at $99 per month.

Are Ahrefs and SE Ranking offering free trials?

SE Ranking provides a 14-day free trial, however Ahrefs does not offer free trials or refunds.

Which tool has a bigger backlink database?

Ahrefs has a much larger backlink database, with over 14 trillion links, and provides access to 7+ years of historical data, including your competitors’ backlink profiles.

How much does Ahrefs cost?

Ahrefs subscriptions begin at $99 per month and range up to $999 per month, depending on features and data constraints.

How much does SE Ranking cost?

SE Ranking plans are $44 per month and can up to $191 per month, depending on features and data constraints.

Which tool offers website audits?

Both Ahrefs and SE Ranking tools give website audits, however Ahrefs’ are more thorough and provide better recommendations.

Final Thoughts

Choosing the correct SEO tool might be a strategic move if you want to stay ahead of the competition on Google.

SE Ranking is an excellent alternative if you want an economical SEO toolbox. Ahrefs, on the other hand, is ideal for those seeking a comprehensive arsenal for their SEO approach.

Which tool will you favor in 2024? Got any questions? Please let us know in the comments.

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An aspiring MCA student formed an obsession with blogging, SEO, digital marketing, and helping beginners build amazing WordPress websites.

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